The term digital marketing has been making waves over the past few years. You tend to find it almost everywhere you turn.
It is not out of order for the term to have become a household name. We are in a digital age and as marketing is an essential part of human life, we can’t live without digital marketing.
The question, therefore, is what at all is digital marketing?
Marketing in itself means different things to different people. So now think about it, whatever you believe marketing to be, once you use a digital platform or any digital medium to achieve it, you can term it as digital marketing.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?
In simple terms marketing refers to the act of promoting or selling a product or service to potential buyers.
It, therefore, comprises everything you do from having the product till when the customer finally makes a decision to patronize your product.
Marketing can also be considered as whatever you do to convince an individual to choose one product or service over the other.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?
From the above explanations, you can say digital marketing is the use of any digital medium or platform to promote a product or service in order to convince an individual to patronize that service or product.
𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝗽 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?
There are a lot of ways that digital marketing can manifest. These different ways can therefore be considered as the different types of digital marketing.
Some of the common types of digital marketing that we can talk about are:
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing (Pay Per Click Advertisement)
- Content Marketing
- Email Marketing
- Affiliate/Influencer Marketing